Love is your immortal name, the essence of true beingness. Love is not something you do or don't do, give or don't give, receive or don't receive. In other words it is not a commodity, not a derivative substance. Love is not something that is subject to the laws of abundance or scarcity. Love is WHO you are.
Truth must find an echo in the one who hears it to be recognized. Put it another way, a heart must really be listening, really wanting the truth, really wanting God.